S occerCity SD was a proposed redevelopment project for the site of the Qualcomm Stadium in San Diego, California. It aimed to transform the area into a mixed-use development featuring housing, commercial space, parks, and a stadium intended for a Major League Soccer (MLS) team.

The initiative gained attention for its ambitious plans and potential economic impact on the region. One notable aspect of the project was the naming contest held to generate interest in the potential MLS team. This contest famously produced the suggestion “Footy McFooty Face,” which garnered widespread attention and became a symbol of the public’s engagement with the project.

However, despite the initial excitement surrounding SoccerCity SD, the project faced challenges and controversy. There were debates over the use of public land, concerns about traffic congestion, and competing proposals for the Qualcomm Stadium site. Ultimately, the SoccerCity initiative did not come to fruition as originally envisioned.

Instead, the San Diego City Council approved a different plan for the Qualcomm Stadium site, which involved selling the land to San Diego State University (SDSU) for the expansion of its campus and the development of a stadium for its football team.

SoccerCity SD serves as a case study in urban development, public engagement, and the complexities of bringing major projects to fruition in a diverse and dynamic city like San Diego.