The Rowing Season Starts Here.

The Crew Classic is not only an athletic event with competitors at the peak of physical fitness, but a social gathering for enthusiasts to enjoy great local food, a beer garden stocked with San Diego’s legendary craft brews, and shopping, all while soaking in Mission Bay and the San Diego sunshine.

“John took on a big project for us: a top to bottom rebranding and a new website to go with it.

The site was going to need a lot of new functionality that we previously did not have, so he had to start from scratch and build a whole new platform for us. It had to be flexible, easy to update, handle a lot of information that needed to be easy to find, and also look great.

The brand was also stale and outdated. It needed to connect with our long time supporters and guests, but also help to reach a new audience. We wanted it to represent our sport, our city, and be instantly relatable and convey our style.

On both accounts he absolutely knocked it out of the park. The logo is amazing, people love it and tell us as much all the time. It looks great on shirts, on our site, on our stationary. It connects to all the design ideas we wanted. The increased merchandise sales we saw this year can be credited to John's logo.

The website is a dream and we also get tons of great feedback on it. It does a lot, shows live race results, packs a ton of information for teams and coaches, tells spectators how to enjoy our regatta, and is also a ticket sales driver. We can update it and change is easily in-house, but John still does little tweaks for us and monitors the site health so we know we're up and running at full functionality. You can't have the site go down before and during the races, so John made sure we could handle the increased traffic, but didn't pay for more bandwidth than we needed the rest of the year.

He was a pleasure to work with. Responsive, receptive, and open to our ideas. He also does something a really good designer should do: he listened to our needs and our ideas, and then translated that into better design ideas. If he had given us exactly what we had asked for we would have would up with a cheesy and overly complicated logo. He fused our ideas into his design where he could while always keeping good design in mind. The client is not always right, and he gently steered us into a way better direction. When we saw the final results we were blown away.

The work speaks for itself. But he's also a great guy and a pleasure to work with. Just look at our old logo and our new logo!”

Chad SmithDirector, San Diego Crew Classic

Challenge / Solution

Challenge: A classic, San Diego event & culture, needing a new look and feel.
Solution: A complete and total rebrand + website & marketing materials.

Branding & Identity

  • Logo Package
  • Typography & Font Styles
  • Colors
  • Photography

Website Build

  • WordPress Install
  • Salient Theme
  • Responsive / Desktop & Mobile
  • Anti-Virus & Spam Protection
  • Total Customization

Website Host

  • Domain Registration & Management
  • Web Host Setup
  • Pro Site Hosting Package
  • Daily Backups
  • Uptime & Speed Monitor
  • Daily Safe Updates


  • Print Ads
  • Dynamic Digital Ads