The image is a branding guideline for the “San Diego Crew Classic,” an established rowing competition since 1973. The guideline showcases the event’s logo variations against different backgrounds such as full color, transparent, black, and white, including reversed options for versatility in various applications.
The color palette is clearly defined with specific color codes, ensuring consistent branding across all mediums. The colors are primarily nautical, with shades of blue, red, and white, which may reflect the maritime heritage of the event.
The typeface used for the logo is “LOVELO BLACK,” which is modern and bold, complementing the athletic and dynamic nature of the event. Specific font styles and sizes are provided for the “4 x 4” logo, including precise kerning and line heights, which demonstrates a commitment to maintaining brand consistency.
The top part of the image features a photograph of rowers in action, capturing the essence of the event with athletes in focus against the calm waters, likely representing the spirit of teamwork and determination.
Overall, the branding guideline is presented in a clear and professional format, laying out the foundational elements for maintaining the visual integrity of the San Diego Crew Classic brand. The wooden background the guidelines are placed on adds a rustic feel to the presentation, which contrasts nicely with the crisp and clean design of the branding elements.
- Logo