The image is an advertisement for a “Photo CONtest 2012” with the prize being a Kindle Fire. It encourages participants to show how they experience comic conventions by sharing their best photos from past and present events. The chance to win a Kindle Fire is the contest’s incentive. A large “ENTER & VOTE” call-to-action button is prominently displayed, inviting viewers to participate in the contest. The image of a person in a superhero costume displayed on a Kindle Fire screen suggests the type of photo entries they are seeking. As with the other advertisements, this contest is presented by Toyota, with their logo and the slogan “moving forward” indicating their sponsorship. The overall design has a dynamic, graphic novel-inspired look, appealing to the comic convention audience.

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