The image is a lively and engaging promotion for the SoccerCity project in San Diego, focusing on the craft beer experience integral to the concept. It features a frothy glass of beer in the foreground with the “Soccer City” logo, reinforcing the union between the sport and the local brewery culture. The background illuminates an inviting stadium complex under a twilight sky, with icons indicating that all 130+ San Diego breweries will be featured in the stadium taps, offering seasonal rotations of beers. Below the stadium, an artist’s rendition of the “In-Stadium Brewpub” is presented, highlighting collaboration and guest brewery spaces, including a premier stainless brewhouse and canning line. The mention of “Collab & Guest Brewery,” along with the promise of hops provided by Freestyle Farms in New Zealand, suggests a global connection within the local craft scene. Set against a rustic wooden tabletop, the overall design encapsulates a contemporary and communal gathering space that celebrates local craftsmanship and the vibrant culture of San Diego, projected to come alive around 2020.

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