The FIRE ETC logo is a masterclass in simplicity and effectiveness. Set against a pristine white background, the bold, capitalized typography conveys strength and authority. The flame icon smartly incorporated within the “I” and “R” of “FIRE” is a clever design touch, symbolizing the essence of the brand’s focus. The underlined tagline “EQUIPPING THE COURAGEOUS” resonates a strong message of empowerment and commitment to serving brave individuals. Additionally, the “SINCE 1979” inscription establishes the brand’s longevity and experience, instilling trust and reliability. The monochrome color palette adds a touch of elegance and ensures versatility across various mediums. Overall, the logo is an impressive representation of a brand dedicated to serving those in challenging and hazardous professions.