WEBSITE BUILD

BEAUTIFUL, WELL-BUILT, WEBSITES.

From simple landing pages to complex websites featuring shops  and catalogs. WordPress provides the platform and a white-labeled multi-purpose theme called Salient provides the canvas for your strategy. Every site I create includes a suite of customized plugins which help you craft your message and protect your domain & website. Your brand and your message is communicated clearly and effectively.

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DOMAIN REGISTRATION

Easy registration and setup to get your website up and running.While traversing the internet is commonplace today, some of the more technical aspects of setting up a website can be daunting. Registering a domain on GoDaddy is easy – what to do after that can be confusing. DNS management includes hosting, ownership privacy, , email setup, and a LOT more.

HOSTING SETUP

Reliable hosting with resources scaled to your needs. Once you have your domain registered you’ll need a place for your website to live! This can include FTP access to your site, as well as easy installation for WordPress.

WORDPRESS INSTALLATION & SETUP

Time tested, beautiful, fast, smooth and easy to use websites. There’s a reason a majority of the websites in use today are made with WordPress (and why it’s been around for nearly 15 years) it works well. WordPress is the most advanced and most adaptable platform for websites – and easiest to use. Tech Crunch, The New Yorker, BBC America, Bloomberg Professional, The Official Star Wars Blog, Variety, Sony Music, MTV News and hundreds of millions more.

WOOCOMMERCE SHOP & CATALOG

All the tools you need for a full e-commerce shop. Woocommerce is the market leader for database driven website organization. That means that if you have a whole lot of content you need to organize (ie. Classes, poems, songs, books, pictures, shirts, etc…) this is the route for you.

ANTI-VIRUS & SPAM PROTECTION

Protection from forces wanting to do your website harm. It can be a dark world out there with hackers lurking around every corner. Hackers can not only hijack your website, but also take your domain, turn your site into a hub for BAD STUFF and RED LIST your domain. WordPress is especially susceptible because of how ubiquitous it is. Luckily, I build every site with a suite of virus and spam protection. Even the smallest security measure help – but I ensure my sites are secure. For added protection, ask about SSL certificates and McAfee SECURE.

ON-SITE SEO

Pick your message and communicate it clearly. On-site includes all optimization that can be done to the website itself to make it’s main content visible and clear. Websites use HTML “H” tags that specify the importance of content. I use YOAST SEO to ensure websites are making use of best practices. Get found, get traffic and get closer to your goals.

SSL: SECURE YOUR DOMAIN

Having an SSL certificate shows your visitors that you are a safe and trustworthy website and business. Need we say more? If you are planning on launching a new website, it absolutely should have SSL. If you have an existing website that is ‘not secure’, it should be switched to SSL. Check out: doesmysiteneedhttps.com for more info.

WEBSITE HOST

Safe, Secure Hosting.

Safe, secure hosting with daily automated back-ups, safe updates, uptime monitoring, performance checks, SEO, analytics and more.

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OVERVIEW

Backups

Daily backups of your site ensure your data is safe – no matter what.

Security

Make sure your sites are clean, and if any files become infected you will be able to spot them on time.

Performance

 Have an insight into what is happening with your website and how it’s performing.

Up-Time

Get notification when your website goes down, so you could get it back online before anyone else notices.

SEO

Track the performance of up to 100 keywords.

ANALYTICS

View your site’s visitors and their behavior in a monthly report.

SITE OPTIMIZATION & UPDATES

Safe Updates automatically create a restore point for you, making updating safer than ever.

Spam Monitor

Keeping an eye on who might be lurking around your site, wanting to introduce malware or a virus.

MySQL Database Overhead (Speed)

Your WordPress site runs everything from one database. It’s smart to keep that database updated and lean.

Revision Record (Speed)

Removing unneeded changes or revision records can increase speed.

Plugins Update

Plugins update everyday. Stay on top of security and functionality.

Theme Update

Yes, Salient is the best WP theme ever created – but even Salient requires an update now and then to keep up with the ever changing development landscape.

WordPress Operating System

Keep WordPress running smooth, safe and secure with required updates.

REPORTING

Updates

See what has been updated each month.

Uptime

Review your site’s uptime. Even the best sites in the world are down every now and then. How does your site compare?

Backups

Feel secure by knowing your site is backed up daily.

Plugins Update

Review the updated plugins each month.

Analytics

Review your visitors and their behavior each that month.

BRANDING

CREATIVE, INNOVATIVE AND UNIQUE.

If you’re successful – we’re successful. So, we help you define success, then create a successful brand, advertising and marketing plan around that. We help you establish creative and clear brand narratives which define your company’s values, mission, voice and tone to the world. Then we help you define the right marketing and advertising strategy for your business.

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NAMING & TAGLINE

Research and creativity combine to wordsmith your message. While images and color create a mood, names and headlines (literally) make a statement; choose that statement with care and confidence.

LOGO / MARK & COLOR

Strong logos make strong brands. As probably the single most important aspect of identity and branding, the logo or mark is essential. It is the most simple, yet effective tool you have to communicate who you are to the world and hope they remember. A logo should be simple, memorable and sometimes evocative.

TYPOGRAPHY & FONT

The carrier wave for your message. Choosing the right font can be just as important as the words they communicate. The connection, shape and motion of the letters communicate a vibe and intention that can emphasize (or diminish) your message.

PHOTOGRAPHY & VIDEO

Professional services to make your product shine and your message come alive. In this visual age, an image can make or break your brand. Lighting, subject, composition as well as story appeal is key when communicating your brand ideas.

Story, Message, & Vibe

A story or narrative is a collection of images viewed over time. This story can be as simple as a feeling or as complex as a novel, play, or film – leaving the viewer with a real takeway; informational, emotional or spiritual. Branding and marketing gets a bad rap because it is used to sell – but that’s not all it does – not hardly. A proper brand will express the identity of the client and highlight certain aspects; the heart and soul, which is alway complicated, raw and powerful.

When you look at your brand, do you like the story it tells?

MARKETING

DELIVERING YOUR MESSAGE AND IDENTITY

Marketing collateral is the delivery system for your brand identity and message. From the simple addition of your logo and tag line on an email, to exchange of business cards to a massive billboard on the side of building, these marketing elements help to build your brand strong with a consistent, cohesive look and feel.

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BUSINESS CARDS

The tactile, tip of the marketing spear. A well designed business card is like a firm handshake – it makes an impression of professionalism, seriousness and intent.

POSTERS

The undisputed king and heavyweight of marketing. A well designed poster is often on par with a great work of art. Posters should not only communicate your brand message, but have that special something that makes viewers want to run out, buy a frame and put it in their living room.

BROCHURES & POSTCARDS

The perfect way to present your message that’s more than a fleeting glance. After a successful interaction with clients, sometimes your impression can fade – make sure it doesn’t by providing a simple piece of well-designed branding users can physically hold, examine and keep.

FLYERS

The workhorse of the marketing family. Print. Distribute. Throughout history a piece of creative that can advertise, promote, persuade, recruit and sell.

ENVELOPES & LETTERHEAD

Keep your brand game consistent and locked tight. Often overlooked, having your logo and brand message on all forms of liaison (including email) is an important part of brand identity and consistency.

ADVERTISING

PRINT & DIGITAL CAMPAIGNS TO HELP YOUR BUSINESS GROW

A paid push for your marketing message. All successful businesses incorporate some form of advertising into their business plans. The kind, channel and amount of funds you use is determined by your product, service and demographic. Get memorable ad that communicate your message and help build your brand strong.

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DIGITAL

Digital advertising includes any paid push of your creative on a digital device, including websites, phones, tablets. Common advertising channels include Google Ad Words, social media website advertising like Facebook, Instagram, LinkedIn. Dynamic / Follow Ads and more.

ENVIRONMENTAL

These ads include printed pieces like magazines and newspapers as well as installations like billboards, large posters, signs and more.